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How WRAP UK Uses Aqueduct

WRAP UK used Aqueduct to look at water risk in relation to the countries where cotton—a particularly thirsty crop—is sourced from for clothing production. Through its Sustainable Clothing Action Plan, WRAP works with retailers and brands to make more sustainable choices on sourcing materials such as cotton. For its 2017 report Valuing Our Clothes – the true cost of fashion, WRAP used Aqueduct to provide a particularly strong visual depiction of global water risk to help show that there is a real and urgent need to take action.