The world is losing billions of trees every year, endangering the lives of over 3 billion people and releasing planet-warming carbon into the atmosphere. Funders are eager to invest in restoring trees to the land, but they have trouble finding projects with a proven track record of growing them the right way.

At the same time, there are thousands of local organizations around the world that are already running successful and responsible tree-growing projects, but they lack the resources they need to scale up their work.

TerraMatch is a global multi-language platform that connects people who run vetted tree-growing projects with people who want to fund their work in a simple way. Its unique algorithm pairs funders’ preferences — from geography to type of land and beyond — with vetted projects that get the right trees in the ground. TerraMatch creates a system that maximizes impact while minimizing risk, helping people and funders grow millions of trees together. The platform also features a built-in project monitoring system, launching in April 2021.

Funders and project developers can use TerraMatch through four simple steps:

TerraMatch How it Works

1. Create a Profile

Project developers can apply to create an account on TerraMatch on the online platform or by downloading the iOS or Android apps. They tell TerraMatch who owns their land, how their trees will be grown and how much funding they need. Expert staff at WRI vet every user and project.

Funders can also create and advertise their own offers based on their preferences, goals and  targeted method of restoration.

2. Identify Opportunities

Through TerraMatch’s algorithm, funders can search for projects that match their preferred criteria. The vetted data on each project profile provides prospective funders with transparent and accurate information to help them make informed decisions.

Project developers can also search for available offers that match their needs, such as funding amount, reporting requirements and their goals. This also gives developers insight into what funders are looking for.

3. Match!

Project developers can connect with funders directly and explore opportunities for investment and collaboration, and funders can keep track of the projects they have contacted.

By working with partners of the country-led AFR100 Initiative in Africa and Initiative 20x20 alliance in Latin America, TerraMatch sources projects from the most tried and tested restoration organizations. This unique alliance can assure funders of the reliability and effectiveness of these projects.

Using this process, TerraMatch has directed over $4 million to tree-growing projects across the world.

4. Monitor

With TerraMatch’s monitoring tools, funders and project developers have a central place to view restoration progress. It combines the latest on-the-ground reporting techniques with cutting-edge, AI-backed satellite data to detect new tree growth within projects. By balancing funder needs for highly accurate and independent data with insights from teams of local experts, TerraMatch validates the impact of tree-growing projects year-after-year.

Project Types

TerraMatch project developers can grow trees in five ways. To learn more about how to grow trees the right way, read this short explainer.


Experts at WRI carefully review each user on TerraMatch and every potential project pitch.

Users must:

  • Represent an organization, not be an individual
  • Be able to receive international bank transfers
  • Be able to report on how they will manage funds and measure progress

For each user, we check:

  • That their organization is legally registered
  • That the user represents their organization
  • That the organization will invest in growing trees

For each project pitch, we check:

  • The project’s size and location
  • The developer’s right to use the land
  • If the developer has already received funding for this project
  • The developer’s successes and failures
  • Average historical tree survival rates
  • For the appropriate planting season
  • For invasive species and exotic monoculture plantations


Read our two-pagers in:

And our handy starter kit that has more information: