Research and Resources
In its first phase, the Better Buying Lab is exploring ways to increase people’s purchasing of plant-based foods, which use natural resources efficiently. Shifting toward plant-based proteins can reduce agriculture’s pressure on land, water, and the climate.
Read about the Lab's three core focus areas here.
The Lab builds on World Resources Institute’s Shifting Diets for a Sustainable Food Future paper and the Shift Wheel, a new framework based on lessons learned from a range of successful consumption shifts from around the world.
It’s All in a Name: How to Boost the Sales of Plant-based Menu Items
Commentary | Feb 2019
Encouraging Sustainable Food Consumption by Using More-Appetizing Language
Publication | Feb 2019