In its first phase, the Better Buying Lab is exploring ways to increase people’s purchasing of plant-based foods, which use natural resources efficiently. Shifting toward plant-based proteins can reduce agriculture’s pressure on land, water, and the climate.

Read about the Lab's three core focus areas here.

The Lab builds on World Resources Institute’s Shifting Diets for a Sustainable Food Future paper and the Shift Wheel, a new framework based on lessons learned from a range of successful consumption shifts from around the world.

Publications

It’s All in a Name: How to Boost the Sales of Plant-based Menu Items
Commentary | Feb 2019

Encouraging Sustainable Food Consumption by Using More-Appetizing Language
Publication | Feb 2019

The Language of Sustainable Diets: A Field Study Exploring the Impact of Renaming Vegetarian Dishes on U.K. Café Menus
Publication | Feb 2019

How Language Can Advance Sustainable Diets: A Summary of Expert Perspectives on How Research into the Language of Plant-based Food Can Change Consumption
Publication | Jun 2018