Data Visualization
BOP Market - $5 Trillion: Total by Income Segment
Four billion people form the base of the economic pyramid (BOP)---those with annual incomes below $3,000 (in local purchasing power).
Projects that include this Resource
NextBillion: Development Through Enterprise
Visit ProjectDevelopment Through Enterprise catalyzes sustainable economic growth by identifying market opportunities and business models that meet the needs of underserved communities in emerging economies.
Part of Business
