Over 60% of food waste occurs in households, costing families thousands each year. With food prices at record highs, helping shoppers waste less and get more value in store builds trust, loyalty, and real impact.

Retailers want to help but need solutions that work at scale. Many retailer efforts to address food waste focus on operational waste, which is essential but not enough.

This Playbook shows what works – without asking customers to try harder. Grounded in behavioral science and real-world insights, it offers proven, retailer-ready strategies that make wasting less food easier, more intuitive, and more rewarding—creating shared value for retailers and shoppers alike.

Importantly, it identifies 11 “no regret” strategies that retailers should adopt immediately and without hesitation.

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