The world stands at a critical moment in the fight against climate change. With every day counting, how do we quickly move whole populations to change their behavior to be better for planet and people?

In this special event from Cool Food – a WRI initiative serving up delicious climate action – we'll explore both the science and the art behind persuasion. This is brain candy for those craving an understanding of how things take off in popularity. We’ll dive into the latest learnings from behavioral science and hear from leaders of popular movements. In this peek behind the curtain into viral moments, you will have the chance to pose questions and learn about how these efforts are also helping companies, hospitals, cities, restaurants and universities deliver a delicious way to make a difference for the climate.

Keynote Speaker

  • Steve Martin, Royal Society nominated author in the field of influence and persuasion science, CEO of INFLUENCE AT WORK (UK), and Faculty Director of Behavioral Science at Columbia University’s Graduate School of Business


  • Sara Burnett, Vice President, Food Beliefs, Sustainability and PR at Panera Bread
  • Katelynn Whitaker, Marketing Lead, Movember
  • Eileen Jones, Parkrunner and Author of ‘How Parkrun Changed Our Lives’
  • Eloise Copland, Senior Behavioral Science Researcher and Lead on the Climate and Environmental practice, INFLUENCE AT WORK
  • Edwina Hughes, Head of Cool Food, World Resources Institute (moderator)