Elda is the Communications Lead of the Future Cities Program. She is responsible for implementing the communication strategy of the program. She coordinates communication between internal audiences (implementing groups and cities) and external communications.

Elda has served as a director of Communication and Public Relations in public, private and civil society institutions. She has a degree in Communication Sciences from ITESO, a specialty in Public Relations from the UIA, León, and a master's degree in Social and Political Communication from La Salle, Bajío. She was Director of Communication at CTS-México where she participated in the implementation of Metrobús Insurgentes in CDMX and Macrobús in Guadalajara, Jalisco. From the Mobility Directorate, she participated in the implementation of the SIT-Optibús de León, Guanajuato in its four stages.

Elda is a teacher in Social and Political Communication with a degree in Communication Sciences from the Instituto Tecnológico y de Estudios Superiores de Occidente, ITESO, Guadalajara, Jalisco.