Managing carbon is not just good for the environment. It’s also a way for business to save money, cut risks, and create new business opportunities. The Greenhouse Gas Protocol (GHGP), created by WRI and the World Business Council for Sustainable Development (WBCSD), is the leading international standard for companies to measure their carbon emissions so they can manage, report on, and reduce them.

In 2011, the GHG Protocol launched two new standards in response to demand from both the market and stakeholders for greenhouse gas emissions information across a company or product’s value chain. The Corporate Value Chain Standard can help a company identify which parts of its value chain it should target to reduce emissions. The Product Life Cycle Standard may be used to develop new low-carbon product lines that can give companies a competitive edge or pinpoint climate-related risks in a product’s life cycle.

The new standards took three years to develop. Close to 2,500 partners worldwide participated and 60 companies from 17 countries road-tested the standards. Even before their release, two major initiatives – The Sustainability Consortium and the Consumer Goods Forum – committed to use the standards. Their endorsement is a breakthrough and a clear signal that the new standards will be widely adopted by companies globally. The Consumer Goods Forum, for example, represents over 400 companies and retailers with a combined three trillion dollars in sales.

By enabling corporations to reduce their use of carbon, the new GHGP standards can play a role in significant global GHG emission reductions.