Communications Manager, FOLU
The role will be based in the WRI Europe Office in The Hague. This is a hybrid position. You will need to be in office at least 8 days per month and living within reasonable commuting distance of the office.
About the Program:
The Food and Land Use Coalition (FOLU) is a global community of country platforms, partner organizations and Ambassadors working to advance sustainability, equity and resilience in food and land use systems. Created in 2017, FOLU supports diversity, embraces disruptive thinking and forges consensus through an evidence-based approach. The coalition empowers farmers, policymakers, businesses, investors and civil society to unlock collective action at scale.
Job Highlight:
In this role, you will play a key role in shaping and implementing FOLU’s communications strategy. Working with the Communications Director, you will turn FOLU’s priorities into quarterly communications plans, managing resource and budget in line with our Future of FOLU strategy. You will lead the development and delivery of editorial content for key products and events, manage FOLU’s digital channels, and coordinate strategic communications activities to amplify FOLU’s impact and reach. You will be a key communications counterpart for FOLU’s coalition partners and country communication teams.
You will report to the Director of Strategic Communications, FOLU as part of the FOLU Secretariat and work closely with the relevant WRI teams.
What you will do:
Coordination and delivery (30%)
- Develop editorial and creative content for FOLU as well as external channels targeting key audiences, working in partnership with external providers and coalition members. Manage and monitor external agency support as required.
- Draft, edit and coordinate thought leadership articles, op-eds, blogs, and other commentary — including identifying compelling angles.
- Prepare and distribute communications toolkits for global activities, including product launches, events and digital campaigns.
- Ensure consistency in branding and style across FOLU’s digital channels, assets and products.
Management of communications channels (30%)
- Support on the development and delivery of FOLU’s digital strategy.
- Manage and monitor FOLU’s social media platforms including engaging with activity from FOLU’s partners, country platforms and Ambassadors.
- Manage and maintain the FOLU website, ensuring up-to-date content, supporting GEO/ SEO improvements as well as structural evolution with external agency support.
- Maintain and update digital and editorial calendars, distributing FOLU newsletters and network updates, as relevant.
- Support media engagement and events.
Stakeholder management (20%)
- Establish collaborations and lead regular communications with FOLU International Partners, Country Teams and external vendors in line with FOLU’s Future Strategy.
- Maintain regular engagement with country communications colleagues to leverage FOLU’s in country activities and research at the global level.
- Build out FOLU’s networks and opportunities with business and finance media and other communications outlets.
Communications Strategy and Planning (10%)
- Work closely with FOLU’s Director of Communications to support the global communications strategy and develop communications plans around key international moments, aligned with the Future of FOLU strategy and priorities.
- Provide strategic input on communications and lead delivery for key knowledge products and international moments, highlighting FOLU and our brand, using a campaign-based approach.
- Manage and track the communications budget, including agency oversight, flagging risks and trade-offs early.
Impact reporting (10%)
- Track, measure and evaluate FOLU’s digital and media impact, and make strategic recommendations on how to grow FOLU’s digital audiences and reach.
- Consolidate impact data to produce monthly, quarterly and annual reports.
- Analyze key online trends, including gathering audience insights and strategic recommendations on how to leverage these to drive greater impact.
What you will need:
- Education: You have a completed bachelor’s degree in communications, journalism, environmental studies, history, political science, sociology, anthropology, or another relevant field.
- Experience: You have 6+ years of work experience in a similar domain including communications experience and a solid understanding of the private or finance sector.
- Experience leading development of messaging documents and editorial content for complex topics. You can identify story angles and have experience working with media.
- Experience in writing web and social media, with skills in GEO/SEO and digital content. You are well versed in content management software and social media platforms such as LinkedIn, X and Instagram.
- Experience using digital metrics to inform content decisions and adjusting workplans.
- Experience presenting to different audiences.
- Experience establishing and maintaining connections with staff members outside formal team.
- Experience managing workload across multiple workstreams.
- Experience working in the food/nature/climate/development sector is an advantage.
- Willing and able to travel roughly 10%.
- Languages: You are proficient in English (spoken and written).
- Requirements: Existing work authorization is required where this position is based.
Potential Salary:
€53,000 – €66,000 (excluding 8% vacation allowance)
Salary is commensurate with experience and other compensable factors.
How to Apply:
Please submit a resume with a cover letter by 30 October 2026. Internal applicants should submit their application through the Jobs Hub portal in Workday. External applicants must apply through the WRI Careers portal to be considered. We may close for applications sooner if we receive a high volume of applications from qualified candidates.
What we offer:
- Access to the WRI global network with the opportunity to exchange with and learn from passionate colleagues working at the cutting edge of their fields across Asia, Africa, Europe, Latin America and the US
- The chance to have an impact and to develop your career within a mission driven organization with access to varied learning and training opportunities
- A workplace that strives to put diversity and inclusion at the heart of our work
- The opportunity to join and get involved in different working groups and affinity groups to shape the future of WRI
- Commitment to hybrid working model with flexible working hours
- Generous leave days that increase with tenure.
About Us:
World Resources Institute works to improve people’s lives, protect and restore nature and stabilize the climate. As an independent research organization, we leverage our data, expertise and global reach to influence policy and catalyse change across systems like food, land and water; energy; and cities. Our 2,000+ staff work on the ground in more than a dozen focus countries and with partners in over 50 nations.
Our mission and values:
WRI’s mission is to move human society to live in ways that protect Earth’s environment and its capacity to provide for the needs and aspirations of current and future generations.
Our values are shared ideals that bind us together: Independence, Integrity, Impact, Partnership and Care.
Our culture:
WRI is committed to advancing gender and social equity for human well-being in our mission including equal opportunities in employment. All qualified applicants will receive consideration for employment without regard to race, ethnicity, religion, sex, national origin, age, caste, marital status, sexual orientation, gender identity and expression, disability, or protected Veteran status.
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