How to Shift Social Norms to Reduce Household Food Waste
If current trends continue, global food waste at the consumer stage will double by 2050. Food waste is a worldwide problem of unsustainable magnitude, with negative impacts for the environment, the economy and food security. But change is possible.
Hosted by WRI, this event will dive into new research that finds communicating that food waste prevention is the ‘social norm’ can help change consumer attitudes and accelerate behavior change to reduce this waste. We’ll explore the studies that involved 40 million consumers, which questions still need answering, and how consumer awareness campaigns can start using the findings today.
This event is free and open to the public. It’s especially relevant for nongovernmental organizations, local and national governments, and businesses aiming to help reduce household food waste.
- Liz Goodwin, Senior Fellow and Director, Food Loss and Waste, World Resources Institute
- Toine Timmermans, Director of Charity, Food Waste Free United
- Nina Sevilla, Program Advocate, Food Waste & Food Systems, People & Communities Program, Natural Resources Defense Council
- Richard Swannell, International Director, WRAP
- Stacy Blondin, Behavioral Science Associate, World Resources Institute
- Sophie Atwood, Senior Behavioral Scientist, Sustainable Diets, World Resources Institute
Food Loss & Waste Protocol
Addressing the challenges of quantifying food loss and waste.Part of Food