Last week, experts from the World Resources Institute (WRI) and our colleagues from Brazilian businesses and organizations gathered at the Botanical Garden in Rio de Janeiro. While the scenery was beautiful, none of us were there to smell the flowers. We were launching a new initiative designed to help Brazilian and international companies incorporate ecosystem services into their business strategies.
WRI, the Brazilian Business Council for Sustainable Development (CEBDS), and the Center for Sustainability Studies at the Getulio Vargas Foundation (GVces) launched the Brazilian Business and Ecosystem Services Partnership (PESE) with assistance from the U.S. Agency for International Development (USAID). PESE partners Brazilian companies with sustainability institutions to develop business strategies that improve both corporate performance and stewardship of Brazil’s ecosystems, most notably in the Amazon.