“To tell the story of the corporation is to tell the story of a grand bargain gone awry,” says Pavan Sukhdev in his new book, Corporation 2020: Transforming Business for Tomorrow’s World. It’s a bold statement, but he backs up his claim persuasively. While many companies are reaching record profits, they’ve oftentimes come at the expense of ecological degradation, rising greenhouse gas emissions, unemployment, spikes in food and fuel costs, and social inequalities.
But Sukhdev has developed what he believes is a framework for shifting the private sector towards a greener, more equitable economy. WRI recently hosted Sukhdev at our Washington, D.C. office to discuss his new book and his vision for the future. The founder of GIST Advisory and former head of UNEP’s Green Economy Initiative joined a panel discussion with WRI’s Managing Director, Manish Bapna, and Naoko Ishii, CEO of the Global Environment Facility.
“Pavan has written a remarkable new book,” said WRI’s president, Andrew Steer, who opened Wednesday’s event. “It not just a book, but really a campaign to change corporations in four viable ways.”
The 4 “Planks” for Corporate Sustainability
Sukhdev’s framework for shifting the private sector towards greater social and environmental sustainability includes what he calls the “four planks of change:”