This post originally appeared on Forbes.com.
Two-hundred page policy reports don’t normally sit on a CEO’s bedside table. But the U.S. National Intelligence Council’s (NIC) wide-ranging new assessment of what the world will look like in 2030 is essential reading for smart, forward-looking corporate leaders.
Most international media attention around Global Trends 2030, produced every four years, has focused on its geopolitical analysis—rising China, plateauing United States, and potential failing states. But the private sector should pay careful attention to the megatrends the report highlights. Many relate to the profound sustainability challenges facing a warming world that will house around 8 billion people in 2030.
Below is my take on how four of these trends—resource scarcity, a booming global middle class, the rural-to-urban transition, and transformative information and communications technology—will impact businesses, and why corporate leaders should start preparing today.