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This paper establishes the collective baseline of Cool Food members’ food purchases and associated GHG emissions, as well as their shared 25 percent GHG emissions reduction target. If members met the target, their actions would reduce emissions by more than 1,071,000 tonnes of carbon dioxide equivalent per year by 2030 relative to the baseline, equivalent to avoiding the annual tailpipe emissions from more than 230,000 passenger vehicles.


The Cool Food Pledge is a global initiative that helps food providers sell delicious dishes with smaller climate footprints. This technical note, and the accompanying Cool Food Calculator, help Cool Food Pledge signatories and other food providers set targets and track climate impacts over time.


One potentially high-impact but low-cost strategy to help consumers shift their diets to be better for the planet is changing the language used to describe food. However, more research is needed to reveal the potential of improved language to drive consumption of plant-based foods. This report summarizes expert perspectives on key research questions into how language can impact consumer choices around plant-based foods.

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