Bringing clean energy to India's rural poor consumers creates cascading economic and social benefits, in addition to profits.
base of the pyramid
Is it possible to do good in the world while also making a profit? A growing group of investors, known as “impact investors”, believe that it is.
India, a rapidly emerging economy with the world’s second largest population, is facing a surging energy demand. Its rural Base of the Pyramid (BoP) consists of 114 million households, representing 76 percent of India’s rural residents and almost 60
The under-served rural Indian market offers opportunities for investors to support the sustainable energy solutions of the future.
WRI’s new report, in collaboration with CDF-IFMR, looks at the market potential for clean and renewable energy in rural India.
SBA Hydro is just one of the many companies starting to bring clean energy to India’s rural poor.
The New Ventures directors answer questions about what small, sustainable companies can do to boost local economies and protect the environment.
In April 2002, Ghana Social Marketing Foundation (GSMF) founded CareShop as the first project of GSMF's wholly owned for-profit subsidiary, Ghana Social Marketing Foundation Enterprises Limited (GSMFEL). CareShop is a franchise of licensed chemical sellers (retailers of over-the-counter drugs)
p>In a speech at Davos today, Bill Gates called for a more inclusive capitalism that "would have a twin mission: making profits and also improving lives for those who don't fully benefit from market forces." That is a major milestone in the evolving thinking of perhaps the most influential philanthropist of our time.
"The Thinkers 50" biennial poll of the most influential business people in the world is topped by WRI board member C.K. Prahalad. The recognition speaks volumes about business-led approaches to sustainability around the world.
The base of the economic pyramid (BOP) is a socio-demographic designation describing both the development needs and the market potential of about 4 billion people worldwide.