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base of the pyramid

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Bringing clean energy to India's rural poor consumers creates cascading economic and social benefits, in addition to profits.

publication

India, a rapidly emerging economy with the world’s second largest population, is facing a surging energy demand. Its rural Base of the Pyramid (BoP) consists of 114 million households, representing 76 percent of India’s rural residents and almost 60

blog post

The New Ventures directors answer questions about what small, sustainable companies can do to boost local economies and protect the environment.

publication

In April 2002, Ghana Social Marketing Foundation (GSMF) founded CareShop as the first project of GSMF's wholly owned for-profit subsidiary, Ghana Social Marketing Foundation Enterprises Limited (GSMFEL). CareShop is a franchise of licensed chemical sellers (retailers of over-the-counter drugs)

publication

The base of the economic pyramid (BOP) is a socio-demographic designation describing both the development needs and the market potential of about 4 billion people worldwide.

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