For Los Angeles Metro, marketing isn't just about increasing the bottom line. It's about reducing traffic, cleaning the air and making people's commutes in this auto-clogged city a bit less stressful.
The livelihoods of the rural poor are rooted in the productivity of ecosystems. Climate change, however, is already altering the functioning of these ecosystems in profound—and often negative—ways. Over 2 billion rural inhabitants live on less than $2 per day.