What Works: TARAhaat's Portal for Rural Indiaby , and -
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Aiming to stimulate employment and economic opportunities, TARAhaat is setting up a network of franchised village Internet centers in rural India. Through these 'TARAkendras', villagers can access the local-language TARAhaat portal, a site which provides a wide range of social and economic information, as well as educational and other services, The locally-relevant content-from market prices to marriage opportunities to educational material-is what drives the model at the village and peri urban level. TARAhaat, which has set up 30 TARAkendras so far, earns its revenues through fee for service, membership fees, and commissions.