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What Works: Building Social Capital with Aptech's Vidya

Executive Summary

WRI's business case studies go deeper into some of the most promising projects represented in the Digital Dividend Clearinghouse, providing detailed description and analysis of each business model, the market segment in which it operates, its successes and challenges, potential replicability and scalability. If possible, the study also documents the social impact of the venture.

Digital Dividends contracts teams of MBA students, under supervision of business school faculty, to research and write our business case studies, as they are uniquely suited to provide unbiased, professional assessments of the business models at low cost. Using MBA students has the added advantage of helping to interest a generation of future business leaders in microenterprise and global development issues.

Vidya, Hindi for "knowledge," is a computer literacy program run by Aptech Ltd., one of the two largest computer education and training companies in India. As a part of its corporate citizenship effort, Aptech launched the Vidya program in 1999 to expand its course catalog beyond the company's core offerings targeted at computer professionals and corporate markets. The pricing of Vidya has provided opportunities to many low-income students that would otherwise not have able to afford computer training. Aptech has introduced Vidya at approximately 1,250 of the company's 2,449 centers in India and enrolled more than 350,000 students.

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