Daniel is director and founder of the Better Buying Lab and Cool Food Pledge at the World Resources Institute. Daniel also oversees the behavioral science practice across the Institute.

As director of the Better Buying Lab, Daniel leads a team of experts and scientists who develop, test and scale innovations that help consumers to choose sustainable plant-based food. The Better Buying Lab works in close partnership with leading companies (i.e. Google, Unilever and Sodexo) and academic institutes (i.e. Stanford, Oxford, Yale and Glasgow University). The Better Buying Lab’s work has been featured widely in media throughout the world.

The Cool Food Pledge helps organizations commit to a science-based target for the food they serve and help them develop a plan to reduce their food related emissions. Launched in 2018 Cool Food already has organizations on-board that serve over 800 million meals a year. In January 2020, Cool Food was identified by the World Economic Forums as a leading example of a multi-stakeholder collaboration driving transformational impact.

Prior to joining the World Resources Institute Daniel worked for fifteen years at Mars Incorporated and Procter and Gamble in corporate strategy, sustainability and marketing. He has written and presented widely on how consumers can be shifted towards buying more sustainable products. In 2017 he was recognized as one of Procter & Gamble Alumni’s ‘40 Under 40’. Daniel holds a first class degree from Sheffield University in Plant Sciences.