P4G

The UN’s Sustainable Development Goals set targets that can only be described as lofty — ending poverty and hunger, achieving gender equality, providing clean and affordable energy for all. The question of how to achieve these ambitions has yet to be fully answered, but partnerships will be key.

The circular economy holds tons of promise, but it's not a silver bullet for employment, sustainability and prosperity. Companies and governments must carefully measure the anticipated and actual impact of these actions and ensure they take us in the right direction—not into a circular but even less sustainable future.

Before plastics became nature's enemy — back in the mid-19th century — they were meant to be nature's friend. Here and now, plastics have become civilization's frenemy. Businesses need to adjust to that.