This report informs investors about the market potential of the clean
energy industry serving India’s rural Base of the Pyramid (BoP) market, by looking at its opportunities, challenges, and potential paths to growth.
Discussions of base of the economic pyramid (BOP) markets have, until now, relied principally on business case studies and rough estimates of market size. The Next 4 Billion uses previously unreleased data to measure market opportunity at the BOP.
The second in a series of "What Works" case studies to be released, the PRODEM FFP case study highlights the innovative use of Smart ATM technology in financial service delivery in Bolivia.
