World Resource Institute

Buying Green Power

Green Power Market Development Group

The Green Power Market Development Group is advancing a clean energy future by developing over 1,000 megawatts of cost-competitive green power in the US, India, and other markets.

One of the Electricity Initiative's central efforts to demonstrate and scale new approaches to buying renewable energy is the Green Power Market Development Group (GPMDG). This is a unique corporate renewable energy "buyers group", comprised of iconic commercial and industrial energy users who are dedicated to building corporate demand and markets for renewable energy globally. We work to scale consumption of renewable energy by:

  • Demonstrating the business case for corporate use of renewable energy;

  • Evaluating the cost-effectiveness to generation electricity from renewable sources;

  • Deploying a variety of renewable energy technologies, business models, and contracting structures;

  • Developing the marketplace through improved policy to take green power to scale.

The GPMDG has worked with some of the largest energy users from a variety of sectors and include British Telecom, Cognizant, Holcim, IKEA, Infosys, Michelin, Tetra Pak, The Dow Chemical Company, DuPont, General Motors, IBM, Interface, Johnson & Johnson, Nike (CSC), Starbucks, Staples and many others. It is tailored to address barriers currently preventing widespread commercial and industrial adoption of renewable energy, such as:

  • Lack of capacity to properly evaluate RE options
  • Unnecessarily high transaction costs
  • Fragmented markets
  • Unsupportive regulatory structures

The Green Power Market Development Group (GPMDG) invites participation from corporate energy buyers, financiers, and policy makers to transform energy markets by:

  • Demonstrating self-sustaining business models for corporate buyers to access reliable and renewable energy in developing countries at scale.

  • Fostering a network of companies, financiers, policy makers and other private sector market facilitators that can rapidly scale renewable energy demand and financing supply for these markets.

  • Sharing knowledge of best practices on renewable energy procurement, financing models, and policy approaches to foster renewable energy business models.

  • Developing new enabling financing models and standardized power purchase agreement templates that allow renewable energy transactions to get to scale.


For more information, please contact Deepak Krishnan.