To arrange an interview, contact Jillian Holzer at email@example.com or 202.729.7754.
Engage with us on Twitter using #BetterBuyingLab.
PUBLICATION: It’s All in a Name: How to Boost Sales of Plant-based Menu Items (February 2019)
For two years, the Better Buying Lab has taken an in-depth look at what works and what doesn't when it comes to describing plant-rich foods in a way that appeals to broad swaths of the United States and British populations. Our early findings identify four kinds of language to avoid and three to embrace to help restaurants and the food industry accelerate the shift.
PUBLICATION: How Language Can Advance Sustainable Diets - A Summary of Expert Perspectives on How Research into the Language of Plant-based Food Can Change Consumption (June 2018)
One potentially high-impact but low-cost strategy to help consumers shift their diets to be better for the planet is changing the language used to describe food. However, more research is needed to reveal the potential of improved language to drive consumption of plant-based foods. This report summarizes expert perspectives on key research questions into how language can impact consumer choices around plant-based foods.
ANNOUNCEMENT: Better Buying Lab's Areas of Innovation (March 2017)
The Better Buying Lab has undertaken an in-depth analysis of consumer perceptions and trends and the many barriers to people adopting more sustainable eating habits. Out of this work, the Better Buying Lab and its members have identified three initial areas where big change is possible and innovation is essential. Working together, the Lab’s members are engaged in research, strategy development and field testing new approaches in these areas.
RELEASE: Sodexo Announces Membership in the Better Buying Lab (September 13, 2016)
Gaithersburg, MD – Sodexo, world leader in Quality of Life Services, announced today that it has become a member of the Better Buying Lab, a new initiative of the World Resources Institute (WRI) that brings together the food industry and some of the brightest minds from consumer research, behavioral economics and marketing strategy to test and scale new ways to help consumers buy products that have a lower environmental impact.
This partnership will help Sodexo enable its customers to choose more sustainable food options. It’s an opportunity for Sodexo to effectively promote healthier choices that also reduce the company’s carbon footprint, as well as that of its client partners.
RELEASE: New Better Buying Lab to Develop Sustainable Food Strategies (August 11, 2016)
Washington, D.C. – Consumers in the United States and the United Kingdom increasingly say they want to eat food that’s better for themselves and the environment. According to one study, three quarters of Americans think it’s important that the food they buy is sustainable. In Britain, close to half of those they surveyed across the food industry in 2013 said their customers want more sustainable food options. However, shopping and eating are habitual processes and change is not always easy for consumers to make.
To solve this problem, World Resources Institute announces that it is convening the Better Buying Lab – a new initiative focused on researching and catalyzing action that enables consumers to buy more sustainable foods.