WRI's Better Buying Lab researches ways to get more people to eat plant-based foods. One early finding: Changing the name of one Panera soup from "low-fat vegetarian black bean" to "Cuban black bean" boosted sales by 13 percent.
While 2017 was a banner year for plant-based eating, the U.S. Department of Agriculture predicts 2018 will be a year when Americans eat a record amount of meat. There's more to the story: the mix of meats in the U.S. diet has been shifting away from beef and toward chicken for decades.
Linda Bacon, a researcher and former Mars, Inc. strategist, looked at how restaurants can increase sales of vegetarian dishes through better menu placement. Her findings could help shift diets toward more sustainable options.
The upcoming March for Science is an opportunity to push for evidence-based solutions. But real change comes not from placard-waving, but from the tireless, low-profile actions we each take every day at work, in town hall meetings and in our homes.