Topic: europe

Discussions of base of the economic pyramid (BOP) markets have, until now, relied principally on business case studies and rough estimates of market size. The Next 4 Billion uses previously unreleased data to measure market opportunity at the BOP.

The ACEA Agreement target in 2008 will entail costs for the industry that are likely to to distributed differently between the member companies. Yet these costs, along with their competitive implicatications, remain hidden from the public.