This report informs investors about the market potential of the clean
energy industry serving India’s rural Base of the Pyramid (BoP) market, by looking at its opportunities, challenges, and potential paths to growth.
In a speech at Davos today, Bill Gates called for a more inclusive capitalism that “would have a twin mission: making profits and also improving lives for those who don’t fully benefit from market forces.” That is a major milestone in the evolving thinking of perhaps the most influential philanthropist of our time.
“The Thinkers 50” biennial poll of the most influential business people in the world is topped by WRI board member C.K. Prahalad. The recognition speaks volumes about business-led approaches to sustainability around the world.
Discussions of base of the economic pyramid (BOP) markets have, until now, relied principally on business case studies and rough estimates of market size. The Next 4 Billion uses previously unreleased data to measure market opportunity at the BOP.