This piece, co-authored by WRI's Kirsty Jenkinson and Coca-Cola's Joe Rozza, originally appeared on The Guardian Sustainable Business Blog.
Water, or the lack of it, is never far from the headlines. While Hurricane Irene dumped torrential rain on a huge area of the eastern US seaboard and caused record flooding, prolonged droughts have afflicted the plains of Texas, the Horn of Africa and the Yangtze River.
These water-related disasters are not only devastating for people and nature. They pose major risks to businesses and economies worldwide.