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sustainability initiative

At last week’s Net Impact conference, WRI challenged teams of attendees to come up with what was essentially a “mashup” of megatrends and environmental challenges. The teams then engaged in a friendly competition to see who could create the most innovative corporate sustainability strategies for a hypothetical company modeled after LEGO.

The teams began by looking at global environmental challenges (like clean energy, climate change, and waste removal); then connected these hurdles to other big trends (such as urbanization and social inequality); and finally, assessed strategic actions for the model company. The result was a handful of very clever corporate sustainability strategies. One team suggested that 3D-printing and materials science could enable the company to produce toys in growing markets using bio-based plastics, thereby reducing shipping costs and greenhouse gas emissions. Another team thought that creating visual instruction guides could help overcome language barriers and promote affordable green building design and construction. And the winning team proposed partnering with companies like Coca-Cola and non-profit organizations like 5 Gyres to reuse plastic waste in the world’s oceans (similar to what Method and United by Blue are currently doing).

The proposals varied greatly, but all the teams had one thing in common: They used WRI’s new Sustainability SWOT (sSWOT) as a guiding framework to shape and communicate their strategies.

Disney, one of the world’s largest media companies, made a big announcement today that can help the company move in a more sustainable direction when it comes to paper sourcing and use. This is a positive step toward environmental leadership by a company whose name is familiar to people around the globe.

According to the policy, Disney will minimize paper consumption in its day-to-day operations and increase the recovery of used paper and packaging for recycling. In terms of paper purchasing, the policy addresses most of the themes covered in WRI’s Sustainable Wood and Paper Procurement Guide. Disney commits to maximize the use of recycled fiber, maximize the use of paper made from wood sourced from sustainably managed forests (as certified by the Forest Stewardship Council or an equivalent forest certification scheme), and maximize the use of paper products processed without chlorine or chlorine compounds. Disney will also eliminate the use of paper made from “unwanted” raw materials including:

At WRI, we pride ourselves in being a mission-driven organization that defines success as bringing about positive outcomes in the world. But what about our own operations? Along with the work we do externally to achieve our mission, we have a responsibility to ensure that our own actions are the best reflection of the changes we want to see in the world.

WRI’s History of Sustainability

We recognized the need to “walk the talk” back in 1999, when we became the first NGO to complete a greenhouse gas (GHG) emission inventory and set a net-zero reduction target. At that time we also relocated to a green office, striving to incorporate our values directly into our physical surroundings.

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