The BOP market in Eastern Europe is $458 billion and includes 254 million people in 28 surveyed countries, 64 percent of the region's population with 36 percent of the region’s aggregate income.
The BOP market in Asia (including the Middle East) is by far the largest: 2.86 billion people in 19 surveyed countries, with an aggregate income of $3.47 trillion.
The African BOP includes 486 million people in 22 surveyed counties---95 percent of the population in those countries.
Four billion people form the base of the economic pyramid (BOP)---those with annual incomes below $3,000 (in local purchasing power).
This analysis highlights differences between traditional development approach---focused on the very poor, less than $1/day---and market-based approach focused on the entire BOP.
"Low income" is not "no income".
The food crises of the present will seem as nothing to those of the future unless the world brings some urgency and intelligence to managing the planet’s nature-based assets.
With world heads of state gathered in New York to discuss the status of the Millennium Development Goals (MDGs), climate change and ecosystem destruction brings added pressure to the fight to end extreme poverty.
The newly-released World Resources Report 2008 charts a path for how sustainable, nature-based enterprise can help the world’s 2 billion rural poor escape the cycle of poverty.
p>Worldwide, the number of people living on less than $1 per day-the international standard for extreme poverty-has dropped from 1.25 billion in 1990 to 986 million in 2004 (the latest year for which