The world 20 years ago looked very different from today. There was no widespread use of the internet. VHS movies rather than streaming video were the norm, and few could (nor did) imagine oil costing $100 a barrel. Innovations over this timeframe, like instant global financial transactions, social networking, and virtual communications unheard of when today’s managers entered the workforce, have fundamentally changed the way that companies do business.
Looking forward, business competitiveness and leadership depends on understanding and navigating the trends that will shape tomorrow’s markets, and positioning companies to balance the risks and opportunities to come. CK Prahalad, former WRI board member and business thought leader described the process of benchmarking corporate performance against tomorrow’s emerging opportunities as ‘next practice’.