This article is one in a series of updates WRI’s Next Practice research team is sharing about its ongoing work with business to develop tools and guidance for sustainability strategies. It builds on themes introduced here and here with examples of how companies are currently acting on megatrends. It also appears on the Corporate EcoForum's EcoInnovator blog.
Long-term, large-scale trends like population growth, resource constraints, and climate change are reshaping buyers’ needs and business practices. These big shifts and other “megatrends” are creating major risks (think: geopolitical unrest) and opportunities (think: clean technology innovations).
WRI is working with partners in the private sector to make a compelling case for next practices — innovations that will help solve urgent challenges, like global climate change. In doing so, we can draw several lessons from how companies approach megatrends today.