This story originally appeared in the Guardian.
Over the past 150 years, industrialization has taken its toll. All-too-often, forests have been sacrificed in the face of expanding business and national interests. In the future, forests can act as a backbone of a sustainable economy by providing a multitude of renewable goods and services. The successful forest companies of the future will recognize this opportunity, use it to advance their own bottom line, and help ensure that forests survive and thrive.