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  • Blog post

    Updated Guide Helps Businesses Source Sustainable Wood and Paper Products

    Forests are vitally important for the global environment, economy, and population. The forest sector employs 13.7 million workers and contributes to about 1 percent of the global GDP. Plus, an estimated 500 million people around the world directly depend on forests for their livelihoods.

    But forests are also under threat. From 2000-2010, about 15 million hectares of the world’s forests were cleared, and a 2004 assessment estimated that 8-10 percent of the global wood trade is of illegal origin. In addition to deforestation, illegal logging can cause government revenue losses, poverty, unfair competition with legally sourced goods, unplanned and uncontrolled forest management, conflicts, and other illicit activities that can occur in instances where illegal logging’s proceeds are linked to organized crime and corruption.

    But there are solutions. One way to improve forest management across the globe is for businesses, governments, and citizens to seek out and demand sustainably harvested wood and paper products.

    Today, WRI and the World Business Council for Sustainable Development (WBCSD) released the third edition of a guide that helps businesses develop sustainable policies and seek out sustainably harvested wood and paper products. The updated guide, Sustainable Procurement of Wood and Paper-Based Products, is accompanied by a revamped website.

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  • Publication
  • Publication

    sSWOT

    A Sustainability SWOT

    The sustainability Strengths, Weaknesses, Opportunities, Threats analysis (sSWOT) is designed to help drive action and collaboration on environmental challenges, creating business risks and opportunities. sSWOT helps individuals engage and motivate colleagues—particularly those with limited...

  • Blog post

    Accelerators: A Critical Component in Scaling Up Environmental Entrepreneurship

    This post was co-written with Saurabh Lall, Research Director of Aspen Network of Development Entrepreneurs (ANDE). ANDE is a global network of over 170 member organizations that focus on the potential of small and growing businesses (SGBs) around the world to create economic, social and environmental impact.

    Over the past few years, we have seen tremendous growth in impact investing, investments made to generate both a financial and a social/environmental return. The sector now manages about US$40 billion.

    While this growth on the supply side of mission-driven capital has been tremendous, we must now focus on the demand side—in other words, the entrepreneurs themselves. It’s essential to ensure that there are enough entrepreneurs and small and growing businesses (SGBs) out there to address today’s complex, global challenges. These businesses must also have the capacity to take on the type of capital that impact investors have to offer. Accelerators and incubators are and will be increasingly critical to achieving these goals.

    Accelerators are groups that provide business development support to enterprises with existing customers and revenue, while incubators typically serve earlier stage enterprises (pre-customers and pre-revenue). These types of groups can help grow environmental entrepreneurship by ensuring that demand meets supply; in other words, a strong pipeline of deals is ready to meet the growing supply of capital.

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  • Blog post

    Q&A with Jed Emerson: How Can Impact Investing Help Environmental Entrepreneurship Grow?

    The Global Impact Investment Network defines impact investments as “investments made into companies, organizations, and funds with the intention to generate measurable social and environmental impact alongside a financial return.” Few people understand that concept better than Jed Emerson.

    A recognized international leader in the field of strategic philanthropy and impact investing, Emerson has spent more than two decades exploring how capital investment strategies may be executed to create multiple returns. Currently, he is Chief Impact Strategist at ImpactAssets, a senior fellow with Heidelberg University’s Center for Social Investing, and a senior advisor to the Sterling Group in Hong Kong. In 2011, he co-authored the book, Impact Investing: Transforming How We Make Money While Making A Difference, the first book published on the topic of impact investing. We caught up with Emerson to discuss how impact investors can help developing market entrepreneurs increase their economic, environmental, and social impacts.

    1) If you were in an elevator with a promising developing country environmental entrepreneur, what would be your advice on how to lock-in investment (whether from the traditional or impact investment community)?

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  • Blog post

    The Challenge of Strengthening Environmental Entrepreneurship

    This is the first installment of a five-part blog series on scaling environmental entrepreneurship in emerging markets. In forthcoming posts, experts in the field will provide insights on how business accelerators, technical assistance providers, investors, and the philanthropic community can work with developing market entrepreneurs to increase their economic, environmental, and social impacts.

    One of the greatest challenges of our time is achieving economic development without harming the planet and local communities. Entrepreneurship can play a critical role in solving this dilemma.

    In fact, entrepreneurs and the small and medium enterprises (SMEs) they create contribute up to 78 percent of employment and more than 29 percent of GDP in developing economies. These types of businesses play an invaluable role in creating jobs, spurring community growth, and alleviating poverty. Some of these SMEs create even more value by generating clear, measurable environmental benefits.

    But the problem is that these entrepreneurs face a host of challenges when it comes to growing their businesses and succeeding. As Global Entrepreneurship Week is celebrated across the world this week, it’s a good time to examine the importance of environmentally focused entrepreneurs as well as the difficulties they face.

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  • Publication

    New Ventures

    Voices of the Entrepreneurs

    “Voices of the Entrepreneurs” is both a celebration of what New Ventures has achieved so far and a springboard to its future. This report highlights the experience of 32 New Ventures entrepreneurs and provides valuable insights into the challenges that hinder the growth of environmental...

  • Blog post

    3 Companies that Are Making Money by Embracing Sustainability

    Superstorm Sandy and the subsequent Nor’easter were the biggest news this week and last. The combination of two powerful forces resulted in unprecedented and widespread damage. Our thoughts are with those who have been impacted.

    I can’t help but draw the connection between our recent extreme weather and businesses today—corporations are increasingly recognizing that they, too, are navigating two powerful forces. One force demands financial results, while the other requires increasingly sophisticated techniques to respond to climate, energy, resource scarcity, and other sustainability risks. The ways businesses navigate both these forces will determine whether they are truly viable over the long-term.

    3 Pioneering Businesses Focused on Profits and Environmental Stewardship

    On the eve of Hurricane Sandy, I moderated a Net Impact conference panel titled “Driving Bolder Investments in Sustainability.” This panel brought together representatives from Waste Management, Intel, and Pepsi to discuss how sustainability is no longer an add-on, but is becoming core to business planning. These three companies are incorporating environmental initiatives in order to shield themselves from business risk and boost their profits.

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  • Blog post

    Companies and MBAs Test New Sustainability SWOT

    At last week’s Net Impact conference, WRI challenged teams of attendees to come up with what was essentially a “mashup” of megatrends and environmental challenges. The teams then engaged in a friendly competition to see who could create the most innovative corporate sustainability strategies for a hypothetical company modeled after LEGO.

    The teams began by looking at global environmental challenges (like clean energy, climate change, and waste removal); then connected these hurdles to other big trends (such as urbanization and social inequality); and finally, assessed strategic actions for the model company. The result was a handful of very clever corporate sustainability strategies. One team suggested that 3D-printing and materials science could enable the company to produce toys in growing markets using bio-based plastics, thereby reducing shipping costs and greenhouse gas emissions. Another team thought that creating visual instruction guides could help overcome language barriers and promote affordable green building design and construction. And the winning team proposed partnering with companies like Coca-Cola and non-profit organizations like 5 Gyres to reuse plastic waste in the world’s oceans (similar to what Method and United by Blue are currently doing).

    The proposals varied greatly, but all the teams had one thing in common: They used WRI’s new Sustainability SWOT (sSWOT) as a guiding framework to shape and communicate their strategies.

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  • Blog post

    Why Businesses Must Focus on Climate Change Mitigation AND Adaptation

    This week, Hurricane Sandy drew attention to the increasing climate-related risks for communities and businesses.

    More and more companies are recognizing and reporting on actions they’re taking to “mitigate” climate change, reducing greenhouse gas (GHG) emissions through energy efficiency, renewable power, and cleaner vehicles. Now, businesses are finding they’ll also need to “adapt” to more volatile conditions and help vulnerable communities become more resilient. Adaptation means recognizing and preparing for impacts like water stress, coastal flooding, community health issues, or supply chain disruptions, among other issues.

    WRI discussed why businesses need to embrace mitigation AND adaptation strategies at the recent Net Impact conference, where I sat on a panel entitled: “Climate Change Adaptation: Mitigating Risk and Building Resilience.” Dr. David Evans, Director of the Center for Sustainability at Noblis, moderated the panel. Other panelists included Gabriela Burian, Director for Sustainable Agriculture Ecosystems at Monsanto, and John Schulz, Director of Sustainability Operations at AT&T.

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Aligning Profit and Environmental Sustainability

Stories from Industry

While powerful forces like population growth, resource scarcity, and economic austerity are creating the need for transformative changes in business practices, the question remains: Why aren’t “win-win” results for companies and the environment getting to scale? This paper explores that...

Asia Pulp & Paper's Anti-Deforestation Pledge: Sign of a Changing Industry?

Asia Pulp & Paper (APP), one of the world’s largest paper companies, announced earlier this month that it will no longer cut down natural forests in Indonesia and will demand similar commitments from its suppliers. The announcement was received with guarded optimism by Greenpeace, Rainforest Action Network, World Wildlife Fund, and other NGOs who have waged a persistent campaign to change APP’s forest policies.

Indeed, APP’s new policy—which includes sourcing all material from plantation-grown trees, ceasing clearing of carbon-rich peatland, and engaging more with local communities—is significant, both for the business world and forest conservation. APP and its suppliers manage more than 2.5 million hectares of land in Indonesia and produce more than 15 million tons of pulp, paper, and packaging globally every year. Strong action by APP could indicate that the industry is heading for a more sustainable future.

The question is whether APP will follow this positive announcement with action. The company does not have a strong track record, having defaulted on past commitments to end deforestation.

But APP has something else going for it this time around. A rapidly evolving world of improving corporate practices and powerful technology could provide the right enabling environment for APP’s commitment—and others like it—to succeed.

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Case Study: Aqueduct Informs Owens Corning Corporate Water Strategy

Owens Corning, a multinational building materials manufacturer, conducted a global geographic water risk assessment using WRI’s Aqueduct Water Risk Atlas. This assessment aims to identify which of Owens Corning’s manufacturing plants are located in areas facing water supply-related risks....

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Water

Water Risk to Business Is No Small Drip

At the World Economic Forum in Davos two weeks ago, I was struck by how often the issue of water risk was raised by business executives. As the global economic turmoil is receding, many CEOs and global leaders are turning to other threats—and water is high on the list. For the second year in a row, water crises were named among the top four global risks at the WEF.

It’s easy to see why. More than 1.2 billion people already face water scarcity. By 2025, two-thirds of the world population will experience water stress. That’s largely due to population increase and climate change, but also behavior patterns: Water use grew twice as fast as population growth in the 20th century. The “food-water-energy nexus” was one of the top four megatrends to watch in the recently released Global Trends 2030 report by the U.S. National Intelligence Council.

CEOs increasingly recognize that water is essential for their business models and economic growth. Disrupted availability of affordable, clean water leads to business interruptions, increased commodity costs, and reduced earnings. The extreme drought gripping much of the United States is likely to cost up to one percent of GDP, potentially making it the costliest natural disaster in U.S. history.

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Why 2013 Could Be a Game-Changer on Climate

This piece originally appeared on CNN.com.

As leaders gather for the World Economic Forum in Davos today, signs of economic hope are upon us. The global economy is on the mend. Worldwide, the middle class is expanding by an estimated 100 million per year. And the quality of life for millions in Asia and Africa is growing at an unprecedented pace.

Threats abound, of course. One neglected risk--climate change--appears to at last be rising to the top of agendas in business and political circles. When the World Economic Forum recently asked 1,000 leaders from industry, government, academia, and civil society to rank risks over the coming decade for the Global Risks 2013 report, climate change was in the top three. And in his second inaugural address, President Obama identified climate change as a major priority for his Administration.

For good reason: last year was the hottest year on record for the continental United States, and records for extreme weather events were broken around the world. We are seeing more droughts, wildfires, and rising seas. The current U.S. drought will wipe out approximately 1 percent of the U.S. GDP and is on course to be the costliest natural disaster in U.S. history. Damage from Hurricane Sandy will cost another 0.5 percent of GDP. And a recent study found that the cost of climate change is about $1.2 trillion per year globally, or 1.6 percent of global GDP.

Shifting to low-carbon energy sources is critical to mitigating climate change's impacts. Today's global energy mix is changing rapidly, but is it heading in the right direction?

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Big Business and Sustainability: The Missing Links

This piece originally appeared on The Guardian's Sustainable Business website.

As another year begins, big business will continue falling well short of taking the leadership role on the sustainability the world urgently needs. While many chief executives now publicly identify sustainability as a key issue for their companies, walking the talk is proving more elusive.

Successful bosses do not procrastinate. So why are boardrooms dragging their feet as sustainability challenges that have an impact on the private sector mount? As an observer of business trends for two decades, I see two interlinked problems hindering progress: first, corporate failure to embed sustainability into core business strategy, treating it instead as a standalone issue. And second, the lack of tools that allow corporations to make this leap in their day-to-day operations.

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5 Reasons India Needs a Green Power Purchasing Group

With more than 400 million of its 1.2 billion citizens without access to electricity, India needs extensive energy development. A new initiative aims to ensure that a significant portion of this new power comes in the form of renewable energy.

The Green Power Market Development Group

Today, WRI and the Confederation of Indian Industries (CII) launched the Green Power Market Development Group (GPMDG) in Bangalore, India. The group will help boost the country’s use of renewable energy like wind and solar power.

The public-private partnership brings together industry, government, and NGOs to build critical support for renewable energy markets in India. For starters, the group will connect potential industrial and commercial renewable energy purchasers with suppliers. A dozen major companies belonging to a variety of sectors—like Infosys, ACC, Cognizant, IBM, WIPRO, and others—have already joined the initiative and have committed to explore options for increasing their use of renewable energy.

The group also aims to make India’s clean energy development more mainstream. Green power buyers and generators in India currently face policy and regulatory barriers—such as high transmission costs and extensive approval processes. Through the GPMDG, the private sector will be able to work constructively with government agencies to instigate the types of renewable energy policies that will spur greater clean energy development.

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Empowering Environmental Entrepreneurs in Emerging Economies

This is the fifth installment of a five-part blog series on scaling environmental entrepreneurship in emerging markets. In this series, experts in the field provide insights on how business accelerators, technical assistance providers, investors, and the philanthropic community can work with developing market entrepreneurs to increase their economic, environmental, and social impacts. Read the rest of the series.

Here at WRI, our mantra is “making big ideas happen.” But these “big ideas” don’t need to come exclusively from “big” players like corporations and development banks. In 1999, we set out to prove a new concept—that entrepreneurs and the small and medium-sized businesses they create could make a profound impact on the health of the planet.

Thirteen years on, the proof of our concept is demonstrated daily around the world. As engines of economic growth and laboratories for environmental and social innovation, small and medium-sized enterprises (SMEs) are helping to build modern economies that improve people’s lives while conserving natural resources.

This is especially true in developing countries, where such businesses can account for as many as four in five jobs and almost one-third of GDP. Which is why, back in 1999, WRI chose Latin America and Asia as the focus of its pioneering New Ventures project to nurture environmental entrepreneurs.

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