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The Next 4 Billion

Market Size and Business Strategy at the Base of the Pyramid

Discussions of base of the economic pyramid (BOP) markets have, until now, relied principally on business case studies and rough estimates of market size. The Next 4 Billion uses previously unreleased data to measure market opportunity at the BOP.

Business and Ecosystems Issue Brief

Ecosystem Challenges and Business Implications

Explores six challenges -- water scarcity, climate change, habitat change, biodiversity loss and invasive species, overexploitation of oceans, and nutrient overloading -- and discusses their implications for business and examples of corporate responses.

Switching to Green

A renewable energy guide for office and retail companies

A practical resource for companies that want to "green" their energy supply but don't know how....

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