This article is one in a series of updates from WRI’s Next Practice research team to highlight tools and guidance for developing corporate sustainability strategies. It builds on previous themes - Filling the Sustainability Innovation Gap and Mining Megatrends for Innovation - with examples of recent research and evidence that help build the business case for sustainability.
A recent KPMG report highlights ten “sustainability megaforces” that will shape markets in the decades to come. The list includes population growth, energy and fuel, ecosystems decline, and material resource scarcity, among others. These interconnected trends will create risks and opportunities for business. In response, companies need new strategies, particularly for market impacts relating to what KPMG calls the “megaforce” influencing all others: climate change.