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base of the pyramid

The Next 4 Billion

Market Size and Business Strategy at the Base of the Pyramid

Discussions of base of the economic pyramid (BOP) markets have, until now, relied principally on business case studies and rough estimates of market size. The Next 4 Billion uses previously unreleased data to measure market opportunity at the BOP.

Market of the Majority

The BOP Opportunity Map of Latin America and the Caribbean

Among the first efforts to systematically document the size and scope of the base of the economic pyramid (BOP) market using statistical analysis.

This publication was prepared by the Development through Enterprise Project at World Resources Institute, for the Inter-American...


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