Consider this blog post to have been written hastily on the back of a cocktail napkin. Not really, of course, as my handwriting is increasingly poor in this digital age. But I’m in acceptance-speech mode, as WRI just won the 2012 EthicMark Award for its environmental justice film, Sunita.
This award, which I recently accepted at the Sustainable Brands London conference, is given for advertisements that “uplift the human spirit and society.” WRI tied for first place in the non-profit category, along with Ten Thousand Villages’ fantastic film, World Fair Trade Day 2011. We at WRI are incredibly thankful to the folks who honored us with this award—the World Business Academy, Ethical Markets Media, and the University of Notre Dame’s Mendoza College of Business—and I’m thrilled to be returning to Washington, D.C. with our first-ever award for communications.
While the story of winning this award is certainly a pleasure to share, it’s nothing compared to the story of creating Sunita.