Rob Katz blogged his way through the Pop!Tech conference in beautiful Camden, Maine. Read his blog on the day’s developments with an eye toward the base of the pyramid.
This article in the journal Innovations provides an in-depth but concise introduction to Base of the Pyramid theory, and the findings in the recently published Next 4 Billion report.
A new WRI/IFC Report shows for the first time how big the opportunity is to reduce proverty through private sector strategies. And it’s a bigger market than previously thought.