As each cultural era has its defining symbols, ours may well include the sustainable guitar. Indeed, one of the major cultural icons of this green generation could be the image of Gilberto Gil holding up a sleek, environmentally-friendly Walker guitar in front of a packed audience, heralding the future of sustainable instruments.
“Yes, that was a good moment for us,” says Alberto Bertolazzi CEO of Hering Instruments and winner of the 2006 New Ventures Brazil Investor Forum. Bertolazzi speaks casually about what must doubtlessly be one of the bolder moves to take place in the musical instruments industry in a long time. His pride comes from the fact that, while sold under the Walker brand, that guitar was one of the first to be made of Hering’s crafted parts, each sourced from exotic species of sustainably harvested woods in the Amazons.
These guitars, now being supplied to some of the world
Derek Newberry, Research AnalystDerek is staff writer for NextBillion.net and a Research Assistant with the New Ventures team where he studies the impact of small- and medium- sized-enterprises (SMEs) on environmental and social conditions in emerging economies.
