BOP Market by Income Segment: Asia - $3,470 Billion
The BOP market in Asia (including the Middle East) is by far the largest: 2.86 billion people in 19 surveyed countries, with an aggregate income of $3.47 trillion.
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The BOP market in Asia (including the Middle East) is by far the largest: 2.86 billion people in 19 surveyed countries, with an aggregate income of $3.47 trillion.