Win-win progress
Preface by Michael Porter, Harvard Business School

People and tomorrow\'s markets: Serving society

• Population: Expanding population in developing regions will create large markets dominated by the young.
• Wealth: Global wealth is rising but the income gap grows wider.
• Nutrition: Millions are malnourished amidst an abundance of food.
• Health: Life expectancy rises, yet preventable disease continues to limit development.
• Education: Primary education is widespread but opportunities for learning elude many.

Innovation: More value with less impact

• Consumption: Rising consumption creates environmental risks and business opportunities.
• Energy: Escalating demand for energy propels economic development but threatens Earth\'s climate.
• Emissions: Pollution remains a global challenge.
• Efficiency: Throughput still grows even as energy and materials efficiency improves.
  

Natural capital: Preserving the resource base

• Ecosystems: The productive capacity of the planet is in decline.
• Agriculture: Food production is the basis of many economies but threatens the ecosystems upon which it depends.
• Water: Freshwater is growing scarce amidst competing human needs.

Connections: Doing business in a networked world

• Urbanization: Urban growth concentrates business opportunities and societal challenges.
• Mobility: Humans are more mobile, accelerating the flow of goods and knowledge and raising demand for energy and infrastructure.
• Communications: Access to information and communication technologies enables economic opportunity.
• Labor: As economies become service-based, women are a growing part of the formal labor force.

Roles and responsibilities: Earning license-to-operate

• Democracy: Democracy spreads, creating improved conditions for market-based economies.
• Accountability: Civil society is demanding greater accountability and transparency from government and business.
• Privatization: Private sector investment is increasingly financing economic development.