There are times when the most difficult decision of all is to acknowledge the obvious.
- It is obvious that the world’s national economies are based on the goods and services derived from ecosystems.
- It is also obvious that human life itself depends on the continuing capacity of ecosystems to provide their multitude of benefits.
- It requires governments and businesses to rethink some basic assumptions about how we measure and plan economic growth.
- Poverty forces many people to jeopardize the ecosystems on which they depend, even when they know that they are cutting timber or extracting fish at unsustainable levels.
- Greed or enterprise, ignorance or inattention also leads people to disregard the natural limits that sustain ecosystems.




