After working for over a decade with business schools in Latin America and North America, WRI’s Business-Environment Learning and Leadership (BELL) program has expanded to China.
In 2003, China’s National MBA Curriculum Advisory Committee—the body that determines what is taught in Chinese business schools—developed the first standard environmental management textbook for MBA students. The text is comprised of materials written by WRI’s China-BELL curriculum team leaders.
In 2004, China BELL initiated a ground-breaking multi-university, cross-discipline pilot course on the environment in China, which demonstrates the value of collaborative teaching in environmental and management education. Hosted by Peking University, one of the leading schools in China, the BELL pilot course was attended by 79 graduate students and doctoral
candidates. This course will serve as a model for universities interested in integrating business and environment topics. The course was videotaped and will be made into a DVD series and distributed to business schools throughout China.
