Box 4.3 Serving the poor profitably: A private-sector approach to poverty

WRR05, photo page 103, people in rice paddyView Map Details BOX 4.3 SERVING THE POOR PROFITABLY: A PRIVATE-SECTOR APPROACH TO POVERTY < p>The 4 billion people who live in relative poverty are a potentially huge market. In the aggregate, their purchasing power is substantial, even if their individual means are limited. Increasingly, innovative companies are finding ways to serve these customers