10 G Street NE Suite 800Washington, DC 20002
http://www.wri.org
Many business leaders have begun to realize that achieving truly sustainable enterprises will require going beyond incremental improvements in product and process efficiency to restructuring markets and changing the economic incentives that drive business and consumer behavior. (See The Corporate Responsibility Movement.) One point of entry into this kind of transformation is to begin defining business success more in terms of the services or benefits provided rather than the quantity of products sold. In the United Kingdom, Ford Motor Co. used this approach to reduce costs and environmental impacts associated with painting its new vehicles when it hired DuPont to manage its entire paint shop operation, rather than simply to supply paint. Ford pays DuPont not for the amount of paint it applies, but for the number of vehicles painted. DuPont