Box 4.3 Serving the poor profitably: A private-sector approach to poverty

WRR05, photo page 103, people in rice paddy

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BOX 4.3 SERVING THE POOR PROFITABLY: A PRIVATE-SECTOR APPROACH TO POVERTY

The 4 billion people who live in relative poverty are a potentially huge market. In the aggregate, their purchasing power is substantial, even if their individual means are limited. Increasingly, innovative companies are finding ways to serve these customers