Traditional strategies for reducing rural poverty too often ignore the environment. WRI, the World Bank, the U.N. Environment Programme, and the U.N. Development Programme have developed a new model, an ecosystems-based approach that details how effective management of environmental and social resources can result in an improved standard of living. The concept, proposed through WRI’s flagship publication World Resources 2005: The Wealth of the Poor–Managing Ecosystems to Fight Poverty is gaining traction. Governments and international organizations, including the European Union, The Netherlands, Norway, Sweden, the U.K., USAID, and The World Conservation Union are making substantial new commitments to invest in sustainable ecosystem development and incorporating the concept into their rural poverty reduction programs.