Seventy percent of Latin Americans live on less that $3 a day. That’s 360 million people with a combined purchasing power of $510 billion. WRI is looking at how to meet the needs of poor communities through pro-environment private sector strategies and catalyzing investments by companies and development agencies. This new approach was adopted by the Inter-American Development Back (IDB), one of the largest development aid agencies working in Latin America, when it launched a five-year, multi-billion dollar poverty reduction initiative. “Building Opportunity for the Majority” focuses on economic empowerment for the poor through the support of private-public opportunities. IDB is the first development bank to make a commitment of this size, giving this innovative market approach enormous credibility and visibility.