Jaipur, in northern India, is a tourist destination well known for its forts, palaces, and gardens. The city is also witnessing a rapid growth in its trade and manufacturing industries, and an influx of people from small villages and nearby towns in search of employment, education, and a better standard of living.
Facing high transport demand and lacking a formal public transport system, the city is partnering with EMBARQ India to help manage the reorganization of bus services, as a crucial first step toward a modern, sustainable transport system. Technical assistance from EMBARQ, WRI’s Center for Sustainable Transport, included guidance on fare structures and contract negotiations to reduce operational costs. We also helped develop tools for bus schedules and for monitoring performance to improve quality of service.
The public response has been overwhelmingly positive. Ridership on the Jaipur bus system increased from 65,000 in July 2010 to 172,000 in March 2011, and the city is planning to expand the system from 200 to 400 buses. India’s Ministry of Urban Development recognized Jaipur’s new bus system as a best emerging initiative at its annual urban mobility conference.