In March 2009, Mexico’s second largest city, Guadalajara, unveiled a new bus rapid transit (BRT) system. The 27-station, 16-km system services 130,000 passengers per day and feeds into light rail and other bus services, with fully integrated fares. The project has reduced travel time by 30 percent and is expected to cut the city’s (CO2) emissions by 36,000 metric tons per year, equivalent to removing about 7,000 cars from the roads.
“It’s the first phase of an ambitious plan to transform the entire transit system in this city of four million,” says EMBARQ’s Adriana Lobo. EMBARQ – The World Resources Institute Center for Sustainable Transport – and its allied Center for Sustainable Transport in Mexico conceived the project, delivered financing, and helped restructure the entire feeder bus system. “EMBARQ,” explains Lobo, “in effect, served as an extension of city staff to lead the design and implementation of the project.”
By working with cities around the world to improve their transportation, EMBARQ seeks to make cities clean, livable, and prosperous. Since 2002, the EMBARQ Network has expanded into seven countries and employs more than 60 experts in fields ranging from urban planning to air quality management, and from geography and sociology to civil and transport engineering.